LOVEREVOLUTION
Loverevolution is a Seoul-based independent clothing brand for the LGBTQ+ community and their supporters. Loverevolution is all about being comfortable with who you are and showing that to the world. I was the lead designer in this project, which included designing the logo, social media content creation, packaging design, and T-shirt and sticker designs.
TYPE OF PROJECT
Branding
Social media content
MOTIF OF SYMBOL
I created a logo inspired by Barbara Hammer's film, Still Cut Nitrate Kiss. Barbara Hammer has made a great contribution to the lesbians/gay-cinema as a world-renowned film artist who has made more than 80 films/videos. I thought their lips looked like heart symbols and when two heart symbols overlap each other they looked like one lip. So I was inspired to make a logo using this beautiful moment.
LOGO
Another inspiration for the logo design was Unicode's black heart suit form. This heart shape is familiar to us. I thought it would be witty and fun to recreate Unicode's heart. This witty logo design resembles the cheerfulness of Love Revolution. The symbol can be seen in a variety of ways, including kisses, hearts, and lips which symbolises love, harmony and freedom.
WORD MARK
GRAPHIC ELEMENTS
COLOR SYSTEMS
packaging
