BESPOKE BE YOU
Bespoke is a company that makes Samsung's home appliances. ‘BESPOKE BE YOU’ is a collaboration between Bespoke and young content creators. Bespoke tried to build a consumer electronics brand image that the younger generation (gen z) would like by showing a lively brand image through collaboration with creators. I made videos and images to be posted on Instagram stories.
TYPE OF PROJECT
Social media contents
Motion graphic
Typography
BESPOKE X GLASSPAPER
Bespoke is a brand that can be customised by the customer’s choice of refrigerator colour. I designed the below motion graphic video with typography and the colours that were displayed in the artwork that Samsung Bespoke were collaborating with. The aim of the Instagram story was to interact with customers to determine which Bespoke appliance they were more likely to choose and which colour.
BESPOKE X KIM TOTU
The colours chosen and the typography used in the motion graphic video were based on the vivid palette used in the artwork, whilst the letter “E” was designed to mimic the refrigerator door, hence placing two squares.
BESPOKE X PUNCH BUNNY
This is a collaboration between dancer Punch Bunny and Bespoke. I used the Instagram Boomerang function to show her dance and Bespoke products interestingly.
BESPOKE X GAEUN BAE X JAE YUN JUNG
These images were designed by referring to interviews with artists. The arrow images used in other motion images were continuously used to give all images a sense of unity.
